Local news has been thinning out for two decades. When a paper closes, the story usually gets told as a business failure. The deeper loss is civic: fewer people know what is happening on their own street, at their own city council, in their own schools.
Community Profile grew out of Local Profile, a North Texas magazine that has covered its community for more than forty years. That longevity taught us something simple. A place is healthier when many voices cover it, not when one does, and definitely not when none do.
So our goal was never to be the only name in town. It is to help build an ecosystem where local publishers can survive the unglamorous parts (operations, systems, scale) and spend their real energy on the work that holds a community together: the reporting, the events, the relationships.
This blog is where we will think out loud about that work. Expect notes on the business of local media, what we are learning as we build, and the occasional argument for why any of this still matters. Be curious. Have fun.

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